In extremely high competitive environments like the fashion industry, globalisation, increasing supply and demand uncertainties and the pace of market changes combine the intensive search for improved customer service, reduced cost and the elusive target of greater agility. This book discusses first on the basis of a theoretical analysis how the Spanish garments retailer Zara - the world s fastest growing clothing brand - faces these challenges with a close view at its unique supply chain management practices. Besides the conventional literature review, a different approach demonstrates how a business model can also be.
Peter Hermann Zara''s Secret for Fast Fashion: Modelling the Business Model free
Zara''s Secret for Fast Fashion: Modelling the Business Model ebook
download Zara''s Secret for Fast Fashion: Modelling the Business Model pdf free
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